In the digital world, the buyer’s journey does not come to an end once the purchase is made. In fact, the activities and efforts for re-engagement and continuous education post-sale are often the most important to ensure client satisfaction and maximise the lifetime value.

Prospects are identified and ushered through a buyer’s decision making the funnel, underscored by platforms that enable re-engagement and support continuous communication throughout the client life cycle. Being aware of this will enable you to form a lasting relationship with prospects.

 

Some of the main digital channels we recommend including as part of the orchestration include:

a) Facebook Audience network and retargeting pixel: https://www.facebook.com

b) LinkedIn ads. and Linkedin Content Sharing: https://linkedin.com

c) Google SEO, Adwords and PPC: https://ads.google.com

d) Programmatic B2B: https://www.accountbase.com/

e) Marketing Automation as last-mile digital touchpoint

Digital Marketing

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