- Over the past few months, we’ve been working hard at developing our ABM targeting capabilities so we can provide breakthrough AdTech for B2B Marketers in 2019. As such we are happy to announce three major enhancements:
- Programmatic B2B Intent: Aim at a large number of accounts but only show your content to individuals actively reading media articles around specific topics or keywords. It effectively targets only individuals within key accounts with very specific content consumption behaviour. Here it is not about the reach of a large group of decision makers but about precision in targeting people actively interested in topics of your choice.
- Lookalike B2B Audiences: We target at selected accounts of your choice people whose digital DNA is similar to your best existing customers. This is based on a Global Learning Pixel connected to the DMP.
- Native advertising: Basically the advertisements are incorporated into the website’s editorial content, ensuring that a user’s experience of the websites in question remains undisturbed and natural (“native”). This greatly increases user acceptance of and willingness to engage with advertising.
The combination of all three results in the ability to target more accounts with more precision in engaging the right individuals & premium media with fewer impressions.
It’s never been a better time to talk to The Digital Effect & boost your B2B demand generation with Programmatic B2B –