The Power of a LinkedIn Group

The Power of a LinkedIn Group

If Positioning, Growth, Content, Engagement & Community Management is done well, ROI will come. Which are the critical elements for Linkedin communities to succeed? Our social media experts have the answers.1)Position your community around your members’ deep...
The four fights you have to win with your digital strategy

The four fights you have to win with your digital strategy

Leaders in many organizations lack clarity on what “digital” means for strategy and underestimate the degree to which digital is disrupting the economic underpinnings of their businesses. Why is that? The only way for companies to achieve a full digital transformation...
The Good, the Bad and the Ugly of Social Media Marketing

The Good, the Bad and the Ugly of Social Media Marketing

There is no shortage of disruptiveness to deal with for social media strategists. As budgets are scrutinized and with marketers needing to show business value, how much credit should go to Social Media’s contribution to revenue? A few months after GDPR regulations,...
The Digital Marketing Funnel is All about Orchestration

The Digital Marketing Funnel is All about Orchestration

In the digital world, the buyer’s journey does not come to an end once the purchase is made. In fact, the activities and efforts for re-engagement and continuous education post-sale are often the most important to ensure client satisfaction and maximise the lifetime...