Is it ego or efficiency that drives corporate advertising?

Anyone who has recently been through an airport may have noticed the very expensive B2B ads being displayed. And you may wonder what do the advertisers get out of it?   I believe many business travellers are like me - you optimize your time at the airport and arrives...

The four fights you have to win with your digital strategy

Leaders in many organizations lack clarity on what “digital” means for strategy and underestimate the degree to which digital is disrupting the economic underpinnings of their businesses. Why is that? The only way for companies to achieve a full digital transformation...

The Power of a LinkedIn Group

If Positioning, Growth, Content, Engagement & Community Management is done well, ROI will come. Which are the critical elements for Linkedin communities to succeed? Our social media experts have the answers.1)Position your community around your members’ deep...

The Good, the Bad and the Ugly of Social Media Marketing

There is no shortage of disruptiveness to deal with for social media strategists. As budgets are scrutinized and with marketers needing to show business value, how much credit should go to Social Media’s contribution to revenue? A few months after GDPR regulations,...

The Digital Marketing Funnel is All about Orchestration

In the digital world, the buyer’s journey does not come to an end once the purchase is made. In fact, the activities and efforts for re-engagement and continuous education post-sale are often the most important to ensure client satisfaction and maximise the lifetime...

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United Kingdom
70 Compton Street
London
EC1V 0BN

+44 ( 0) 207 993 2199

Denmark
Fruebjergvej 3
2100 Copenhagen Ø
Denmark

+45 (0) 2085 3377

France
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06400 Cannes
France

+33 4 2311 0023

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